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An almost-new year is the perfect time to find a new signature scent, and we have lots of 100% natural, vegan options for you from the talented OKC-based @twinkleapothecary! Come rub a little on those wrists this weekend (and maybe if they’re lucky, your friend or fam might find one in their stocking this holiday, too). 😉✨

A fun & festive (& fur-collared!) look for those of you not into the whole red & green thing. Perfect for one of those cocktail parties, just add gin! 🍸 😉 Dress size L/XL. @bowandcrossbones bangles available in lots of hues. Elbow-length velvet gloves 🧤 waiting for you & your 3/4 sleeve vintage coats. ✨

We’ll be working on our🎄holiday window🎄this week in anticipation of the annual Grinchmas celebration on @southgrandstl this Saturday! Get your picture taken with the Grinch, then stroll the district for free cocoa and a window display contest at participating businesses! Hint: If you like mod & metallics, be sure to pop by our shop! 😘

🍂THANKSGIVING WEEK HOURS🍂 ..... We’ll be closed Tuesday, Thursday & Friday this week to spend time with friends & family; so pop in Wednesday for your Thanksgiving duds, then join us and our @southgrandstl retail neighbors for #smallbusinesssaturday! We’ll be open 10-7 that day and offering 20% off your entire purchase! (Excludes items already on sale and gift cards. Cannot be combined with other discounts or coupons.) ..... ✨Have an amazing week, pretties!✨

Sometimes the daily grind of shop ownership can get a woman down. (Real talk🤔). But then you get a tag notice and you see a gorgeous customer giving a dress new life and seriously rocking it! All the 😍🥰 feels!⠀ ⠀ "Another photoshoot with the lovely @andyw570! It was a perfect day for a vintage shoot at @museumoftransport. True vintage dress found at @shopparsimonia which fit the theme perfect!"⠀

Kelly looks so pensively pretty in this 50s fixer upper from the shop! She patched, reinforced, and cleaned, and now it’s as good as new! We love it when our customers give a dress new life!⠀ ⠀ 📷 Photo credit @seamracer

This one goes out to the babes out there with gorgeous necklines to bare! Isn’t this deep-square, almost-off-shoulder one AH-MAZING???! And you’ll reign supreme in this regal violet. Bless you, 1950s. 🙏 Size small (34/36-26-open)

Marielena found a head-to-knee ensemble at the shop a few weeks ago, and we think she looks ✨F-A-B-U-L-O-U-S.✨ What lovelies will YOU find this weekend?! Come on in and find out! 😘

We love to see our customers wearing their finds! Tag us or use #parsimoniapretty so we can see yours!⠀ ⠀ "Bangs and emerald green 4eva 🇮🇪🍀 (Couldn’t help myself. Had to cut them today) Shirt from @shopparsimonia 💚"⠀ ⠀ 📷 Photo credit @erinplemon

@im.rich.in.love lookin’ 🔥! Love the way that chapeau sparkles ✨ ⠀ ⠀ "To bring everything into your life, imagine that it’s already there.⠀ .⠀ .⠀ .⠀ 📸 @_gabie.korein_ @karspenn .⠀ 👒 @shopparsimonia"

Creepin’ up on the weekend like a toddler in tennies toting a ‘50s handbag. 😂⠀ ⠀ Also: Sending out all the ✨💪✨ & ❤️ to the workin’ mamas out there. I’m lucky enough to be able to bring mine with me, but between keeping her from pulling over mannequins and sticking nail polish in her mouth, and trying to get some actual business accomplished, it’s still a STRUGGLE! Just know that you got this, even on the days you feel like you don’t. And that there are lots of us on this journey alongside you! Maybe not in ‘70s poly, but, you know ... 😉😘.⠀ ⠀ Dress size L/XL (42-38-44)

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