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After running an online store for a year and a half, Beth started to get an itch to make her vintage dreams a little more...tangible. Images of a brick-and-mortar store began to flood her mind, but after a couple months of research, she decided it was a bit past her financial reach at time. So what's a girl to do? Well, meet in the middle, of course: the mobile middle.

Five months later, her and her husband's labor of love, a beautiful 1960 Holly trailer (creatively named Holly), emerged from the paint fumes and particle board with a new lease on life as St. Louis' first mobile vintage store, making her debut July 14, 2012, at the Indie Craft Revolution show.

Since then, Holly's been hitting the streets of the Gateway City and is excited to give vintage-lovers the opportunity to spend time with her in several ways:


Want to have all your favorite gals over for a night of shopping? We're happy to help! Just contact us to set upa time, and Holly will come to your home stocked with vintage goods for your perusing pleasure. Perfect for birthday parties, bachelorette parties or any other get-together where you want to spread some vintage love. Contact us for more details!


Can't catch Holly while she's out and about? No problem! Contact us and we can schedule a private shopping appointment for you! Holly will be all set up where she's stored for you to stop by and peruse our selection of vintage clothing, vintage accessories and vintage home decor at your leisure.


We love supporting the local community and are always looking for new and exciting craft shows, fashion shows and the like where we can come and park and spread vintage cheer! If you'd like us to be a vendor at your event, just let us know!


A new addition to our repertoire this year, make those birthday parties, bridal showers, baby showers, rehearsal dinners and bachelorette parties even more special with a Parsimonia Picnic! We will pack up a delicious picnic with food and drink from local eateries and set up a vintage-style outdoor lounge that will have you wishing for endless shady afternoons and summer nights! Holly can also be stocked with goodies for a shopping break between lunch or dinner and dessert. Contact us for more information!

To find out where we'll be set up for shopping, click here to see our calendar, follow us on Facebook or follow Holly on Twitter!